Making Search Social
There’s great potential both from a usability and commercial perspective, to upgrade and enhance search. If you know the blogs and news sources, facebook friends and Twitter contacts I interact with, why not colour or filter my search results through these lenses. Why does everyone get the exact same search results presented to them? Instead of 15 pages of useless results, let me tell you which blogs I trust and then you can bring me back search results from them only (I won’t read the other ones anyway). What are my friends on Twitter/Facebook saying about the subject I’m looking for? Filtered through these lenses, search results are factors of times more interesting to me, you’ll probably be a lot more successful selling me stuff my peers/friends are buying too so there’s commercial logic in this approach.
