Good Bloggers Gone Spammy
I've been reading the http://zenhabits.net blog for a long time. It's an excellent blog, written by a very talented and successful blogger, Leo Babauta. It's full of great tips on productivity, health, time management and personal philosophy. As I said, great blog. Recently I downloaded a free eBook written by Leo with some great tips for building up a solid blog following.
Ok, so far so good, no problem.Well shortly after I submitted my email to download the eBook. I started getting email after email pitching a paid blogger education program from Leo and some associates. Here's an example email:This is a completely different Leo to the one I got to know through the Zen Habits blog. Don't get me wrong, I assumed I'd be getting some additional emails when I handed over my address for the eBook, but I didn't expect an incessant slew of hard-sales pitches for a blogger education system (something that sounds very sketchy in itself). To be perfectly honest this has left a bad taste in my mouth, I think my perception of Leo and his work has been altered for the worse. I can certainly understand people monetising their work, that's what I do as a marketer, but I think when you have such a precious permission asset built up you have to be extremely careful how you use that. If anything it's a lesson. Leo is certainly not the first blogger I've seen turn all 'boiler room' when they want you to buy their book or sign up for their conference, and I still highly recommend both the ebook and his Zen Habits blog.



