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Good Bloggers Gone Spammy

I've been reading the http://zenhabits.net blog for a long time. It's an excellent blog, written by a very talented and successful blogger, Leo Babauta. It's full of great tips on productivity, health, time management and personal philosophy. As I said, great blog. Recently I downloaded a free eBook written by Leo with some great tips for building up a solid blog following.

Ok, so far so good, no problem.

Well shortly after I submitted my email to download the eBook. I started getting email after email pitching a paid blogger education program from Leo and some associates.

Here's an example email:


This is a completely different Leo to the one I got to know through the Zen Habits blog. Don't get me wrong, I assumed I'd be getting some additional emails when I handed over my address for the eBook, but I didn't expect an incessant slew of hard-sales pitches for a blogger education system (something that sounds very sketchy in itself).

To be perfectly honest this has left a bad taste in my mouth, I think my perception of Leo and his work has been altered for the worse. I can certainly understand people monetising their work, that's what I do as a marketer, but I think when you have such a precious permission asset built up you have to be extremely careful how you use that. If anything it's a lesson. Leo is certainly not the first blogger I've seen turn all 'boiler room' when they want you to buy their book or sign up for their conference, and I still highly recommend both the ebook and his Zen Habits blog.

Comments (6)

Aug 18, 2009
Leo Babauta said...
Hi Kaz ... I'd like to thank you for your feedback.

To be honest, I'm still learning how to effectively communicate projects I'm working on with my readers, and I followed a model here that I wasn't entirely comfortable with.

I regret that and will be changing my approach for future projects. I definitely never intended to spam anyone, and if that's how it came off, I am in error.

Your feedback is invaluable to me, and it's helping me to improve my approach. So again, thank you.

In my defense, the blogger course I'm running isn't sketchy at all. I'm just sharing what I've learned about blogging in an intensive 10-day seminar that includes tons of content, live webinars and forums. I'm trying to help other bloggers, not help anyone make money fast. :)

Leo

Aug 18, 2009
Karim said...
Leo,

Thanks very much for leaving your comments. I'm glad if my post has provided some constructive criticism that's useful to you.

I can appreciate that it's pretty challenging to try to move out into new areas and communicate effectively with your fans.

To be fair I haven't seen the materials offered on your courses so it was a bit harsh for me to refer to them as sketchy. What I really meant to say is that I don't personally believe you can teach someone to be a good blogger through courses or lessons.

My background is in financial services and a lot of people offer courses teaching people to become better investors. There might be some useful information in these courses, but invariably, the best way to become a successful investor (or blogger) is to actually do it. To pay your dues in time and effort. A bit of intrinsic talent doesn't hurt either. Perhaps we'll have to agree to disagree on this one.

In any case, thanks again for your comments, I think the fact that you found this post and responded to it so quickly is awesome, I can only imagine how busy your daily schedule is. For me this is a great lesson on managing online presence and dealing with feedback that isn't 100% positive.

- K

Aug 20, 2009
Leo Babauta said...
@Karim: You might be right - perhaps you can't teach good blogging. I have different experiences, though.

I know people who have been blogging for three or four years who have a lot of room for improvement, and I think I can help them. Sure, blogging itself does make you a better blogger, but you might be doing some things wrong that I can help point out and fix.

I personally learned a lot from other bloggers when I first started out -- either in reading their posts about blogging, or just in watching their examples. If I hadn't done that, I would have been blogging blindly, and I don't think I'd be where I am today.

So I'm hoping that I can do the same for other bloggers. We'll see if it has any effect.

Aug 23, 2009
Karim said...
@Leo - I agree of course that we can all learn from others more experienced than ourselves. However, what I suggest about learning for yourself doesn't exclude learning from others. It just means you have to accept that learning anything is a long process that takes time and effort.
Oct 26, 2009
technotip said...
@Karim: I think much like you think! I always felt that, learning ourselves is the best way to learn - and its true.
But after joining Leo's bootcamp my blogging knowledge has improved a lot faster, in the right direction. I honestly tell you, its been a great pleasure to be a student of Leo and Mary. There are bunch of awesome people inside the bootcamp, we are all working together to improve our blogging(and life). We share our experience, we do lot of experiments, we share the results. And a lot of constructive criticism(which actually improves our approach), and a lot of support, inspiration, guidance etc. I am not here to defend. I just want to say, I am benefited a lot after joining Leo's BootCamp.
Oct 28, 2009
Karim said...
@technotip - Glad you're enjoying the course. Best of luck!

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