As a casual observer of the recent developments in the ongoing popularity contest of the US presidential hopefuls, I can't help but think that the two candidates accidentally mixed up their choices for running mate.
Obama picked Joe Biden, a well entrenched 'Washington man' with a lot of foreign policy experience. Apparently the best way to counter McCain was to dilute the Obama brand with somone more acceptable to a wider (more convservative) base of potential voters. Nothing really unusual about this, a very typical blurring of the brand that many presidential hopefuls have undertaken in previous years. However in the current climate where so much of the US public is crying out for change, a more 'brand consistent' selection for VP would have clearily signaled Obama as absolutley the right choice for people hungry for a new politics.
McCain on the other hand, decided to take a leaf out of the Obama play book and bring in Sarah Palin, a young, aesthetically pleasing (former miss Alaska) that greatly boosts his appeal to those Americans that savoured the idea of a female (vice)president that Hillary Clinton stirred the imagination with.
Essentially you have both Candidates hedging their bets by trying to garnish their own distinct brands with a pinch of salt from the enemy's image. Now the people that really believe Obama was going to create a revolutionary change in US politics believe him a little less, and the people that stood behind McCain and the 'true grit' mentality and straight-shooting politics he espoused will question his choice of an ex-beauty paegent queen as a running mate.
Maybe they should switch their VPs quickly before they get too attached to them!
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