Karim’s posterous

Online marketing musings 

The Top Seth Godin Ebooks

Here's a collection of my favourite ebooks from Seth Godin. 

Unleashing the Idea Virus - The classic, no introduction needed

Flipping The Funnel - How to take advantage of 'word of mouth' marketing

Knock Knock - How to improve your websites

Who's There - Harnessing the power of blogs





Filed under  //   Internet Marketing  

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Digest The News At Breakfast

This toaster prints the news or anything else you want onto your toast. Pretty pointless but still cool!

Via The Register.

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Traffic To Top Marketing Blogs Down

Did a quick traffic search on alexa for three of my favourite blogs. Seth Godin's, Guy Kawasaki's and Steve Rubels. Interesting to see that traffic is down for all three over the past 6 months. Could be the impact of the quiter summer months of course, but I wonder if people are getting a little bored with reading these really popular blogs.


Filed under  //   Internet Marketing  

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Stop Telling Me What To Do!!!

I'm really sick and tired of all the self-proclaimed prophets you find on the internet. All of them with their one true mantra about how you should do this and how you should do that. Preaching to you about how they transformed their life or revolutionised their world. There is A LOT of great stuff in what they write, I promise you this, but after a while it still gets a bit annoying and sounds a bit preachy (or it just sounds like they're bragging).

I think the popularity of these types of personalities and their blogs is 90% down to people who are mentally masturbating about becoming some online guru or some leading life style programer. All the interesting people that I know are out there doing their shit and not reading and fantasising about how other people have done it.

So anyhows, here's my advice to you, and the secret to revolutionising mylife and becoming an amazing fullfilled person. Close the browser window.

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How embarrassed would you be if you were Mark Wahlberg...


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Classic Family Guy - Steven Segal + Titanic

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Island Living

Man living here would be sweet as a peach.



http://been-seen.com/article.cfm?id=10825

via: NotCot.org

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$10 Mil of Kiva Loans Back in the Bucket

The beauty and elegance of Kiva's micro-loan system never ceases to impress me. $10 million in loans outstanding have recently been paid back. This means this $10 million is ready to be recycled and used to help even more people. This ability to re-use the funds people put forward over and over again is tremendously powerful. Rock on Kiva!


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Google Chrome & The End of The Search Engine

Ok so I've been playing around with google Chrome for a few days, still like Firefox 3 better on a whole, but Chrome is quick, and light. Also the way you can create desktop links to gmail, google reader, google doc etc very quickly and easily is very nice. Another feature that's very cool is the ability to search directly from the address bar. This is something you can do in firefox 3 and I find myself doing it more and more and more. If this behaviour of mine isn't completely unique, this could significantly change the way people search the net.

1. Why send people to google.com homepage when they can search google from any website they are on.

2. Why bother sending people to a page of ugly, garbled search results when you can pop-up a fresh and clean 'search page' with graphical previews of the top 5 websites matching their query (you can send them directly to the websites of the branded terms they're searching for).

3. How much more would companies pay to have their ads served in this way. Forget ugly little google text ads, bring on video, mini-registration forms and all other kinds of rich widgets google could serve on behalf of advertisers for the most contended search terms.

If the next edition of IE has this functionality working as well as Chrome or if Chrome gets really popular I don't think search engines will be relevant anymore. The 'browser' will do all. Surf, search, and run applications.



Filed under  //   Ideas   Internet Marketing  

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The Google-Killer (Hint: Not Cuil)

When the Cuil search engine was launched a few months ago, there was much speculation that it could be the search engine of the future, the brave challenger that could finally knock Google from it's haughty throne. It seems since then the shine has somewhat worn off,

Asides it's ridiculous name (both hard to pronounce/spell, hard to search for) and it's rather off-putting homepage, there is something else that's wrong with Cuil. Critically the search results. In my view, the 3-column presentation of these search results is terrible for scanning and makes the relative suitability of each result hard to gauge.

Of course some users might prefer this, but the majority of Google searchers, will find it tedious. This isn't just my view, in a recent post , Bryan Eisenberg from Future Now compares Google search behaviour in 2005 with that exhibited in 2008, this image he provides, makes for a clear comparison:


As you can see, in 2005, people took a lot more time to browse through the different searches, we even get a significant amount of attention being paid to the last result on the page. However in 2008 the story is quite different. Searchers are focusing on the top 2/3 search results with hardly any attention being paid to the last 5/6 results on the page. 

With this clear indication of the shortening of attentions spans of searchers, why would people be drawn to a search engine that formatted like a broadsheet newspaper? I don't think they will be. For me, the Google-killer (and it will probably be launched by Google itself) is a cleaner, clearer, stripped down search engine, with a max of 5 results per page, minimal explanatory/description text, and a similar number of paid ads. Here's a very crude mock-up of how this might look (emphasis on CRUDE!). 

Filed under  //   Ideas   Internet Marketing  

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