SIDEWALK
- K
Online marketing musings
London-based online marketing consultant. Mostly using this blog to post my musings on marketing and business from the perspective of an ex 9-5 man.
Raise $80k For Charity With One Click
Squidoo.com has set up a poll to see which of the charities it works with is the most popular. The charity that wins this popularity contest will get $80k. So why don't you go check it out now and vote for your charity, it could be worth $80,000!
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Why Don't You Grow Up
Recently turning 29 made me start to think about getting older, and how I envisaged my life would be at this age when I was a teenager.When I was a teenager, I imagined that one day I'd go to sleep a kid and wake up as a fully formed adult. That doesn't really happen though, you have to work and push yourself to reach adulthood. You have to experiment, throw yourself into potentially painful situations to grow. The line between adolescence and adulthood very much blurred. A rough sculpture, that needs the awkward knots of youth sanded down into that more complete adult form. Then again, maybe you never really grow up, maybe you're always just always growing up.
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Before You Print This Email, Please Think About The Environment
Do you ever get emails that have this type of environmental warning at the end? I'm getting more and more and they annoy me.
Instead of asking me to think about the environmental impact of printing your email, think about the environmental impact of sending it. Think about my environment, think about polluting my inbox, and if you really do need to send it, make it short and to the point....so I won't have to print it.
Filed under //
Internet Marketing
Spam
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The Cost of Not Following Your Passion
The guy in this video claims to be the forgotten '3rd' man behind Google's inception. He claims that he decided to honour his father's wish for him to get a PHD instead of working on Google. Very heartfelt video, and regardless of whether you believe the guy or not, it's a good example of how following the wishes of others around us at the expense of doing what we're passionate about is a poor strategy.
Filed under //
ex 9-5 man wisdom
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Life's Too Short For The Wrong Job Guys
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The Starbucks Obituary
January 12 - 2011
Early Yesterday Morning, Starbucks (SBUX) went into administration.
Trouble first started around 2007/2008 when Starbucks was forced to close hundreds of shops worldwide and fire/cancel over 1000 corporate roles to cut costs. The troubles were highlighted by hap-hazard in-store marketing ploys, and a counter-intuitive strategy of cutting costs instead of delighting and impressing customers with an updated range of products and services.
In the mid to late 2000s, the world-state that allowed Starbucks to flourish in the 1990s had faded away.The once stylish and modernly designed starbucks stores looked dowdy and old fashioned, stuck in 1996. The 1001 flavours, the faux-italian sounding names, lost their charm too.
Consumers began to realise that coffee was never meant to be enjoyed like a big mac, in homogenous, standerdised and soulless coffee-consumption-facility, and started seeking more authentic, and more unique coffee enjoyment opportunities, walking away from Starbucks and its copycats in droves.
Despite it's inevitable decline, Starbucks will be remembered as one of most successful corporations of the last 20 years, and perhaps stand as a warning against the perils of letting your service/product/brand get boring and out of sync with the desires of your customers.
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